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Fancy a night in with the Hoff?

Whether or not he’s always to your taste, David Hasselhoff has been a cultural icon for decades – the star of Knight Rider, Baywatch, and more recently America’s Got Talent is one of the more recognisable celebrity faces on the planet.

He has movie credits to his name, singles that have reached as high as number three in the UK charts and number one in Germany, and now it looks like he’ll have a hit online casino pokie to really put the seal on his enduring success.

OpenBet are set to launch their ‘Hoff’ pokie in tandem with a scratchcard some time in the coming months, complementing their existing range of celebrity-endorsed games, such as the Hulkamania pokie and a Baywatch-themed online pokie.

David Loveday, OpenBet’s Chief Executive, sums up the Hoff’s appeal: ‘OpenBet is proud of its leading portfolio of branded content and the introduction of David Hasselhoff’s iconic “Hoff” character is further evidence of the innovative way OpenBet brings interesting content to its customers. The much loved Hoff persona allows OpenBet to bring games that are not only quirky and fun but appeal to a wide range of customers.’

The game itself will fit Hasselhoff’s admirably self-mocking attitude to the entertainment industry, charting his ongoing quest to become a millionaire celebrity. Early indications suggest it will be full of humorous twists and turns (perhaps based on the bizarre goings on in the Hoff’s own life?), and will provide a lighter pokies experience for online casino customers.

It looks like Hasselhoff himself is firmly behind the idea, helping to promote the pokie’s release with a press event in the UK in March that is timed to coincide with the release of his new album, ‘This Time Around’. We have no confirmed Australian tour dates at the time of going to press (sorry...).

We don’t know yet where Australian online casino fans will be able to find the Hoff pokie, but, with OpenBet’s proven experience in mobile gaming platforms, it seems likely that this is a pokie that will see a release almost straight onto mobile casino platforms.

No doubt the established casinos will be in line for the release – we’ll be looking first to our favourites for Australians, Spin Palace Casino and Jackpot City Casino.

In the meantime, it falls to the Hoff to have the last word: ‘the name of the game is to work with the right partners to produce fun and new interesting material. I look forward to working with OpenBet and MX Gaming to give bookmakers, bingo providers and lotteries the opportunity to jump in on the action and rev up gaming audiences far and wide.’


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