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Online Casino 32Red reports strong growth

32Red has reported a very strong performance for the first 6 months of 2010 and reversed the trend amongst gaming companies this year.

Difficult economic conditions in the UK and Europe have not stopped 32Red PLC from growing profits this year from their online casino, online poker and online bingo operations. Earnings 2009 grew by 35 percent, and player numbers increased by 26 percent. Player acquisition was boosted by the Cost Per Acquisition (CPA) for new depositing accounts dropping from 89GBP to 86GBP during the same period.

CPA is a key performance indicator for online casino operators as it demonstrates efficient marketing spend in a fiercely competitive industry. The only downsides for 32Red were drop in online poker revenue of 14% and a drop in bingo revenue of 3 percent. Overall performance across the portfolio of products was up by 33 percent as a result.

Nedplay and Golden Lounge were both acquired by 32Red earlier this year to bolster the Online Casinos product offering. Both acquisitions returned healthy revenue figures in the first 6 months of trading.

32Red is the market leader in Online Pokies, Online Blackjack and Online Roulette products. Australian Casino players can now deposit and play in Australian Dollars and choose from over 100 different Online Pokies with huge jackpots.


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