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Leeds United See 32Red

With the European Championships just around the corner and the Socceroos in action against England just a few days ago, our attention has been on soccer, and we turned up an interesting bit of news. If you’re a fan of English soccer and you’re anything like as old as we are, then you’ll know that Leeds United have not always been the modest club that you see today. Back in the day there were top-flight titles heading to Elland Road, and there’s an online casino hoping that those days might be on their way back again: 32Red are the new shirt sponsor at Leeds United.

Obviously these sponsorship deals aren’t exactly a new thing – there are plenty of companies with their names on shirts here in Australia, and the big casino resorts have been amongst them (Crown springs to mind). But we’re prepared to see 32Red’s sponsorship as a sign of a confident company. And why not? 32Red have been picking up their fair share of awards and more besides in recent years, and the announcement of the Leeds United deal saw their already-healthy stock price receive a significant boost. 32Red have a good track record with sponsorship deals in the UK soccer scene, too, having identified Swansea City on their way to promotion and got their logo on the shirts of both Aston Villa and Rangers in recent years. Leeds will be hoping that 32Red bring them the luck they need to make a bid for the top flight once again, and 32Red’s Chief Executive Ed Ware sounded positive in the press release after the announcement: “we are delighted to be working with Leeds United Football Club, a true giant of English football with an amazing and passionate fan-base. We have a proud history of successful football club sponsorship deals and this is a fantastic opportunity to work with such an iconic club and showcase the 32Red brand."

So you’ll be seeing the 32Red logo around a bit more often if you’re a fan of English soccer, and we suspect that if the deal goes well, you’ll be seeing a lot more of it here in Australia, too. 32Red are one of the online casinos that are setting the highest standards for pokie lovers here in Australia, and they’ll want to get the message out there as much as possible. Of course, if you’re reading this, you probably already know what a good online casino 32Red offers – if you don’t then you need to get over there today and have a look for yourself!

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