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Intercasino has launched a new TV ad campaign

The online casino industry is still booming as more of the gaming operators move into mainstream and traditional media. Historically, InterCasino have used highly targeted marketing channels such as pay-per-click and Search engine Optimisation, as well as email campaigns.

The move into TV adverts by Intercasino is driven by their extraordinary "space race" promotion, where one lucky punter (to be drawn on June 1) will win a trip into sub orbital space. Other prizes include horse racing in Dubai and F1 in Monaco

Inter's new yellow and black brand image is prominent throughout the advert, and this branding underpins their current high profile campaigns.

Intercasino are enjoying strong growth in the Asian Pacific consumer markets, and their great range of pokies is proving popular to Aussie punters in 2010. Intercasino is owned by Cryptologic, the Canadian market leader in Casino software.

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