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Australian Payments Operator signs up with Inspired Gaming

Ecash, the Australian payments solutions specialist, has signed a 5 year deal with Inspired Gaming Group – the leading Open Server-Based Gaming (SBG). The distribution deal will allow Inspired Gaming to significantly grow the number of SBG machines throughout Australia.

Inspired Gaming is looking to expand their international division and view Australia as a key target market for their range of SBG machines. This, allied with ecash’s position in Australia and their extensive customer base, is exciting news for the Inspired Group.

The venture will allow ecash to distribute SWP terminals throughout the country using the "Play On" branding. Although ecash's solutions are used across various industries, the company specialises in the gaming sector.

Although the gaming sector in Australia is still dominated by retail outlets, or TABs as they are referred to, the industry is preparing to face a tough test from online casinos. Online casinos offer Australian players the chance to play Online Pokies, Roulette and Blackjack at much more competitive margins than the TAB.

Specifically, the popularity of land based "pokies" in Australia, often referred to as "slots" elsewhere in the world, faces a significant challenge due to the development of a wide range of pokies from internet operators such as Spin Palace, Jackpot City and Gaming Club. Such operators allow Australian customers to deposit and play online Casino Games using Australian Dollar currency.

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