888 online gaming group is best known in Australia for their relationship with Shane Warne, who promotes the 888 online poker product. Warnie, one of Australia's best known celebrity poker players, even goes by the name of @warne888 on his much used Twitter account. Now the online casino giant is said to be a takeover target for UK bookmaker Ladbrokes
Ladbrokes are one of the UK's biggest sports betting operators and are trying to boost their ailing online operation via acqusition. Shares in the 888 internet gaming rose sharply by 18% to 57.75p on the London Stock Exchange amidst the takeover rumours.
Internet Casinos offer players the chance to play classic casino games such as online blackjack, roulette and even online pokies from their pc, laptop or even mobile phone. 888 are a world leader in the provision of gaming software in the UK and Europe.
Consolidation looks set to continue in the online gambling sector following on from the recent merger of Partygaming and Bwin, creating the world's biggest online betting and gaming company. The Sunday Telegraph has reported that Ladbrokes are prepared to pay around GBP 240M for 888 holdings.