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32Red Posts Record Revenue

It has been a good year for 32Red Casino, say the stats, and whilst we’re suitably happy for the folks that no doubt work very hard to bring us the 32Red product, we can’t say that we’re especially surprised to see stats for the first half of 2013 showing that they’re seeing real success with both their online casino and mobile casino offerings, and setting records for revenues, too.

32Red is an extremely high-quality online casino that we have absolutely no hesitation in recommending to anyone who asks (and plenty who don’t in so many words...), and 42,455 active 32Red members clearly agree with us.

Aside from the quality of the site, one of the key things behind the success of 32Red is a focus on customer service, and especially on attention to player retention and to the wooing back of players who have enjoyed the site previously, but who have let their gaming lapse.

32Red’s CEO sums it up like this: ‘we are pleased to report another strong performance both in terms of revenue growth and in underlying profitability, which has continued into the second half of the year. Our strategy remains to invest in marketing to regulated markets with a constant focus on maintaining the best user experience enjoyed by new and existing players alike.’

There are some good statistics racking up at 32Red this year. In the first half of 2013, their revenue has gone up by an impressive 15% as compared to the same period in 2012, and the trend doesn’t look like it’s showing any signs of slowing in the immediate future: the first ten weeks of the second half of the year are showing revenues up almost a third on the same period last year.

But the real interest for us comes in where 32Red are making their gains. We can see that a focus on keeping the customers they’ve already got and making sure that previous members are motivated to play again makes for a sound strategy, and they have put together an excellent site.

What’s really encouraging for us (and presumably for them, too) is the growth of 32Red’s mobile casino. In 2012, the mobile casino accounted for 8% of revenue at the company, and in the first half of 2013, that contribution is up to 17%, which looks to be following a trend that we’re very excited about in the industry as a whole: the move to mobile casinos, and their improvement in leaps and bounds.

We can’t wait to see where online casino and mobile casino providers like 32Red will take us over the next couple of years...

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